Wednesday, June 1
12:00pm - 1:00pm
1:00pm - 1:30pm
Shafqat Islam, Co-founder and CEO, NewsCred
1:30pm - 2:30pm
Content Marketing Success Panel
2:30pm - 3:00pm
3:10pm - 3:20pm
3:25pm - 5:00pm
- 5 Insider Secrets for Selling Content Marketing to Your CMO
- 4 Rules to Live By When Working with Compliance
- Content Marketing ROI: Mapping Your Content Across Your Customer’s Journey
- Best Practices for Creating an Amazing Content Hub
Reaching the Right Audience: Tips for Planning your Editorial Strategy
- 5 Insider Tips for Creating the Most Impactful Email Newsletters
- The Do’s and Dont’s of Product Placement in Content Marketing
- How to Put Content at the Center of Your Entire Marketing Organization
- Five Tips for Creating the Most Effective Distribution Strategy
- WordPress Management: Insider Tips for Making the Most Out of WordPress
- Proving ROI: How to Measure Content Performance
- Proving ROI: How to Tie Content Marketing to your Demand Generation Performance
- How to Create a Content Marketing Operation that Scales
5:30pm - 9:00pm
Offsite VIP Reception; Hill Country BBQ
Thursday, June 2
8:00 am – 9:00 am
Doors open + Registration + Breakfast
Come in, grab breakfast, and get ready for an awesome day filled with great speakers and tactical content!
9:00 am – 9:10 am
9:10 am – 9:40 am
Fireside Chat: Disruptive Innovation – Breaking into new channels and audiences with compelling content
Craig Hatkoff, Co-founder Tribeca Film Festival
Shafqat Islam, CEO and Co-founder of NewsCred
In a world where cross-channel content production is just taking off, the Tribeca Film Festival recognized this opportunity in 2002 to really highlight the power of storytelling through film. Now, 14 successful years later, the festival is also exploring branded content and content marketing as well as recognizing industry pioneers through their Disruptive Innovation Awards.
9:40 am – 10:15 am
Panel: How we Innovate – Challenging the status quo to disrupt industries and ways of working
Eric Toda, Airbnb
Lauren Drell, SweetGreen
Mikaella Flynn, Uber
Greg FItzgerald, Blue Apron
Martin Swant, Adweek
The best brands and companies are those who are constantly evolving, innovating and disrupting the status quo. Being able to act in a nimble manner and react with agility and creativity is what has set these brands apart. We’ll learn from these leaders who are not only disrupting their industries, but also disrupting communication channels in the way that they communicate with their audiences via compelling and relevant content.
10:15 am – 10:40 am
Keynote: Backed with Data – How we can use data to create
Rohin Dhar, Founder and CEO of Pricenomics
Great content marketing is often equated to great storytelling. But often times, the best content is backed by strong data. In this session, we’ll explore how you can use data to move your content from good to great and how data can propel content to spread across channels.
10:40 am - 10:50 am
Keynote: The Future of Content Marketing
Shafqat Islam, CEO and Co-Founder, NewsCred
10:50 am - 11:20 am
11:20 am – 11:45 am
Keynote: Content Marketing Enlightenment: Finding success with content
Alex Cheeseman, Head of Global Marketing Solutions, NewsCred
If content marketing truly is the fastest growing trend in digital, why are we failing to see meaningful budgets being allocated? What can marketers do to ensure success? This session will walk marketers through the playbook on how to be the best content marketer possible.
11:45 am – 12:15 pm
Keynote: Church, State, and the Future of VR: How The New York
Times is Advancing Virtual Reality for Readers and Advertisers
Adam Aston, The New York TImes
In this session, we will hear – and see – how a legacy news brand has embraced a nascent technology and delivered a growing mix of experiences to readers, advertisers, and spurred the growth of VR in the process.
12:15 pm – 12:45 pm
Keynote: Visual discovery and the power of content in the age of mobile technology
James Quarles, Instagram
Instagram gives people a way to capture and share the world’s moments. The content that is created and discovered on platforms like Instagram are prompting us to take action. We’ll discover with Instagram’s Global Head of Business and Brand Development how visual discovery takes on a new meaning in the world of mobile.
12:45 pm – 2:00 pm
2:00 pm – 2:25 pm
Keynote: Innovation Applied to B2B Content Marketing
Veronique Lafargue, Google
When it comes to storytelling, even the best analytics can’t always divulge what will appeal to a customer’s emotional journey. For that, we need human insight – and a great system. Discover the journey of creating B2B content for Google Apps for Work, leveraging Google 3-part recipe for innovation.
2:25 pm – 3:00 pm
Panel: How we Communicate – Using content to effectively reach B2B audience
Camille Ricketts, First Round Capital
Cameron Potts, Deluxe
Brian Becker, JPMorgan Chase
Bill Morrison, Emerson
3:00 pm – 3:30 pm
Keynote: Reaching a New Generation – How to effectively use
content to capture the attention of Millennials. From a Millennial.
Samantha Jayne, Millennial Comedian/Poet/Videographer
Marketers have been trying to figure out the secret to connecting with Millennials for years now. Hearing from a millennial who figured out not only how to reach her generation, but how to use multiple channels and formats to capture their attention. And use humor, wit and comedy along the way.
3:30 pm – 4:00 pm
Keynote: Case Study – How Unilever has mastered the art of
storytelling to capture our hearts and brand loyalty
Rob Candelino, Unilever
Few brands have successfully leveraged the potential of content marketing to reach their audience. For a legacy CPG brand, like Dove, to have done this consistently over the years, has raised the bar for all marketers across industries and markets. We’ll hear how Dove has used content to reach a new audience, increase brand awareness and shift perceptions – including their most recent brand campaign.
4:00 pm – 4:10 pm
Shafqat Islam, NewsCred
4:30 pm – 6:30 pm